Project
Museum Mystery Column
Client
Otago Museum, Planet Media, Critical Publications
Design services
Promotional design, creative strategy, illustration
A weekly column conceived, pitched, and designed to bring university students off campus and into the Otago Museum. Clues to an unidentified museum object were published each week, the first correct answer won tickets.
The design turned flat sponsored content into a weekly interactive challenge, making the museum feel like an adventure to our student audience. The column referenced vintage detective aesthetics and was refreshed weekly with new clues and a rotating color palette.
This approach to sponsored content opened the door for more bespoke, creative sales opportunities.