Local Government Rebrand
Otago Regional Council needed a brand update. There was a strong incentive to avoid public criticism for a brand overhaul using tax payer money. Enter the most pragmatic design solution I could think of…
Working with the Marketing Manager I tweaked everything just enough so that the new could sit beside the old as it was slowly and effortlessly phased out. Everything was designed with an awareness of the organization's heritage, imagining future applications and use.
Brand in use
Date
Branding
Otago Regional Council
2021
Promotional
Fringe ‘21
2021
Web/Branding
Patti’s & Cream
2020
Interactive
Museum Mystery
2017